Data Protection Statement

General information and mandatory information

Designation of the data controller

The data controller for data processing on this website is:

Brentwood Europe GmbH
Stefan Cüppers
Dieselweg 5
48493 Wettringen, Germany

The data controller establishes the purpose and method of the processing of personal data (e.g. names, e-mail addresses, etc.), alone or together with others.

Revocation of your consent to data processing

Some operations of data processing are only possible with your express consent. A revocation of your already given consent is possible at any time. An informal notice by e-mail is sufficient for the revocation. The legality of data processing performed until the revocation remains unaffected by the revocation.

Right to file a complaint with the competent supervisory authority

As a data subject, you are entitled to appeal to the competent supervisory authority in the case of breach of data protection law. The competent supervisory authority with regard to data protection issues is the data protection officer of the federal state in which the registered office of our company is located. The following link provides a list of data protection officers and their contact details: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

Right to data portability

You have the right to have data we processed on the basis of your consent or automatically for the execution of a contract sent to you or third parties. The provision is made in a machine-readable format. If you request the direct transfer of the data to another data controller, this will only be done as far as it is technically feasible.

Right of access, correction, blocking, deletion

Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, its origin and recipient and the purpose of data processing and, if applicable, a right to correction, blocking or deletion of this data. You can contact us at any time via the contact options listed in the legal notice if you have any questions about this or other issues concerning personal data.

SSL or TLS encryption

For security reasons and for the protection of the transfer of confidential contents that you send to us as the site operator, our website uses an SSL or TLS encryption. Thus data that you transmit via this website cannot be read by third parties. You can recognise an encrypted connection by the “https://” address line of your browser and the padlock symbol in the browser line.

Data Protection Officer

We have appointed a Data Protection Officer.
André Uhlig
Am Eschhuesbach 45a
48341 Altenberge, Germany

Phone: 02557-9390-40
E-mail: andre.uhlig@brentwoodindustries.com

Contact form

Data transmitted by contact form, including your contact data, is stored in order to process your request or to be able to answer follow-up questions. A disclosure of this data does not take place without your consent.
The processing of the data entered in the contact form takes place solely on the basis of your consent (Section 6 [1] letter a GDPR). A revocation of your already given consent is possible at any time. An informal notice by e-mail is sufficient for the revocation. The legality of data processing performed until the revocation remains unaffected by the revocation.
Data transmitted using the contact form remains with us until you request its deletion, revoke your consent to its storage or if there no longer is any necessity for data storage. Mandatory statutory provisions – in particular retention periods – remain unaffected.

Newsletter data

To send our newsletter, we need an e-mail address from you. A verification of the specified e-mail address is necessary, and you must give your consent to receive the newsletter. Additional data is not collected or is voluntary. The data is used solely for the sending of the newsletter.
The data provided in the context of registration for the newsletter is therefore processed solely on the basis of your consent (Section 6 [1] letter a GDPR). A revocation of your already given consent is possible at any time. A formless notice by e-mail is sufficient for the revocation; or you can unsubscribe via the “Unsubscribe” link in the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation.
Data entered to set up the subscription will be deleted if you unsubscribe. If this data has been transmitted to us for other purposes and elsewhere, it will remain with us.

CleverReach

We use CleverReach for the dispatch of newsletters. Provider is CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede, Germany. This service enables us to organise and analyse the dispatch of newsletters. The data you have entered for the subscription to the newsletter, e.g. your e-mail address, is stored on the servers of CleverReach. Server sites are in Germany or Ireland.
The newsletter dispatch with CleverReach allows us to analyse the behaviour of the newsletter recipient. The analysis shows, for instance, how many recipients have opened their newsletter and also how often links were clicked on in the newsletter. CleverReach supports conversion tracking to analyse whether a previously defined action, e.g. a product purchase, took place after clicking on a link. For details of the data analysis by CleverReach, see: https://www.cleverreach.com/de/funktionen/reporting-und-tracking/.
The data processing takes place on the basis of your consent (Section 6 [1] letter a GDPR). A revocation of your already given consent is possible at any time. A formless notice by e-mail is sufficient for the revocation; or you can unsubscribe via the “Unsubscribe” link in the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation.
If you do not want an analysis by CleverReach, you have to unsubscribe from the newsletter. A formless notice by e-mail to us is sufficient for unsubscribing; or you can unsubscribe via the “Unsubscribe” link in the newsletter.
When the newsletter is unsubscribed, data that had been entered for the set-up of the subscription is deleted from our servers and the servers of CleverReach. If this data has been transmitted to us for other purposes and elsewhere, it will remain with us.
For details of the data protection provisions of CleverReach, see: https://www.cleverreach.com/en/privacy-policy/.
Order processing
We have concluded an order processing agreement with CleverReach in order to comply fully with the statutory data protection requirements.

YouTube

For integration and presentation of video content, our website uses plugins from YouTube. Provider of the video portal is the YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA.
When you visit a page with an integrated YouTube plug-in, it will connect to YouTube’s servers. YouTube will find out which of our pages you viewed.
YouTube may associate your browsing behavior directly with your personal profile should you be logged into your YouTube account. By logging out beforehand, you have the option to prevent this.
The use of YouTube is in the interest of an attractive presentation of our online offers. This constitutes a legitimate interest within the meaning of Section 6 [1] letter f GDPR.
For details on how to handle user information, please refer to the YouTube Privacy Policy at https://www.google.com/intl/en/policies/privacy.

LinkedIn plugin

Our website uses features of the LinkedIn network. Provider is the LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland.
When you visit a page with built-in LinkedIn features, it connects to LinkedIn’s servers. For privacy details, see the LinkedIn privacy statement at: https://www.linkedin.com/legal/privacy-policy

Facebook plugin

Our website uses features of the network Facebook. Provider is the Facebook, Inc., 1601 Willow Road, Menlo Park, CA 94025, USA.
When a page with integrated Facebook functions is called, a connection to the Facebook servers is established. For privacy details, see the Facebook Privacy Policy at: https://de-de.facebook.com/policy.php

Cookies

Our website uses cookies. These are small text files that your web browser stores on your device. Cookies help us make our offer more user-friendly, effective and secure.
Some cookies are “session cookies.” Such cookies are automatically deleted after the end of your browser session. On the other hand, other cookies remain on your device until you delete them yourself. Such cookies help us to recognize you when you return to our website.
With a modern web browser, you can monitor, restrict or prevent the setting of cookies. Many web browsers can be configured to automatically delete cookies when the program is closed. The deactivation of cookies may result in limited functionality of our website.
The setting of cookies, which are necessary for the performance of electronic communication processes or the provision of certain functions desired by you (eg shopping cart), takes place on the basis of Section 6 [1] letter a GDPR. As the operator of this website, we have a legitimate interest in the storage of cookies for the technically flawless and smooth provision of our services. If other cookies are set (eg for analysis functions), they will be treated separately in this privacy policy.

Google Analytics

Our website uses functions of the web analytics service Google Analytics. Web analytics service provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.
Google Analytics uses “cookies.” These are small text files that your web browser stores on your device and allow analysis of website usage. Information generated by cookies about your use of our website is transmitted to a Google server and stored there. Server location is usually the US.
Google Analytics cookies are set on the basis of Section 6 [1] letter a GDPR. As the operator of this website, we have a legitimate interest in the analysis of user behavior in order to optimize our website and possibly also advertising. In the context of the use of Google Analytics, Brentwood Europe GmbH also uses the service Google Signals.

IP anonymization

We use Google Analytics in conjunction with the IP anonymization feature. It ensures that Google shortens your IP address within member states of the European Union or other parties to the Agreement on the European Economic Area prior to transmission to the United States. There may be exceptions where Google transmits and truncates the full IP address to a server in the United States. Google will use this information on our behalf to evaluate your use of the website, to report on website activity, and to collect more information about website activity and internet usage. There is no merging of the IP address transmitted by Google Analytics with other data from Google.

Browser Plugin

The setting of cookies by your web browser is preventable. However, some features of our website may be restricted. You can also prevent the collection of data regarding your website usage, including your IP address, together with subsequent processing by Google. This is possible by downloading and installing the browser plug-in accessible via the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

Opposition to data collection

You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie is set that prevents the collection of your data on future visits to our website: Disable Google Analytics
For details on how Google Analytics handles user data, please refer to Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Order processing

In order to fully comply with the statutory data protection requirements, we have concluded a contract with Google for order processing.

Demographics at Google Analytics

Our website uses the “demographic characteristics” feature of Google Analytics. It can be used to create reports that contain statements about the age, gender and interests of the site visitors. This data comes from interest-based advertising from Google as well as from visitor data from third parties. It is not possible to assign the data to a specific person. You can disable this feature at any time. This is possible through the ad settings in your Google Account or by generally prohibiting the collection of your data by Google Analytics, as explained in the section “Opposition to data collection”.

Google AdWords and Google Conversion Tracking

Our website uses Google AdWords. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States.
AdWords is an online advertising program. As part of the online advertising program, we work with conversion tracking. After clicking on an ad placed by Google, a cookie for conversion tracking is set. Cookies are small text files that your web browser stores on your device. Google AdWords cookies expire after 30 days and are not used to identify users personally. Google and we can tell from the cookie that you have clicked on an ad and have been redirected to our website.
Each Google AdWords customer receives a different cookie. Cookies cannot be traced through AdWords customers’ websites. Conversion cookies generate conversion statistics for AdWords customers who use conversion tracking. Adwords customers will learn how many users clicked on their ad and have been redirected to pages with conversion tracking tag. However, AdWords customers do not receive information that allows them to personally identify the user. If you do not wish to participate in the tracking, you may object to any use. Here the conversion cookie must be deactivated in the user settings of the browser. Thus, there is no inclusion in the conversion tracking statistics.
The storage of “conversion cookies” is based Section 6 [1] letter a GDPR. As a website operator, we have a legitimate interest in analysing analyzing user behaviour in order to optimize our website and advertising.
For details on Google AdWords and Google Conversion tracking, see Google’s privacy policy: https://www.google.de/policies/privacy/.
With a modern web browser, you can monitor, restrict or prevent the setting of cookies. Disabling cookies may result in a limited functionality of our website.